Client: Oatly
Background: Once a year porridge makers all over Sweden pack their bags with oats, and gather in a sacred place to during an intense day of competitions decide who makes the best porridge in the country. The competition is called The Swedish Championship in Porridge making, and yes it's a real thing.
I wanted to bring attention to my own participation in the, quite unknown, competition and to Oatly who sponsored me with products to cook with.
What I did: I produced, directed and edited video content adapted to the playfulness of Oatly's branding. The videos were released in two parts, starting with a short teaser to build curiosity, followed by a full one minute video the next day explaining the competition and my part in it.
