Client: Oatly
Background: Once a year the Swedish Porridge Championship ( yes, it's a real thing) brings porridge makers from all over Sweden together for a day of intense competitions. As the current winner I had to once again pack my oats and compete to defend my gold medal and title.
I wanted to promote my participation and bring attention to Oatly for sponsoring me with their oatsome products.
What I did: I produced video content adapted to the playfulness of Oatly's branding.
I had a vision of an armour made of Oatly packages, and teamed up with a product designer. With inspiration of how samurai armour was designed to enable mobility, we turned the piles of milk boxes I had collected into Oatly armour.
I brought in a sound designer who custom made a song to increase the feeling of epic battle coming up.
The video was released by Oatly on multiple social media platforms in form of posts and sponsored ads and created plenty of engagement.
