Client: Oatly
Background: Every year porridge makers from all over the world gather in a small village in northern Scotland to compete about the Golden Spurtle and officially becoming the best porridge maker in the world.
As the winner of Swedens Porridge Championship, and thereby the competitor for Sweden in the World Porridge Championship, I wanted to promote my participation in the upcoming competition along with my collaboration with Oatly.
What I did: Produced video content adapted to the playfulness of Oatly's branding that was posted on social medias close to the competition date.