Client: Deadwood
Background: Deadwoods leather products are made from rescued deadstock skins, repurposed vintage clothing and upcycled post-production waste. They wanted to offer their fans a chance to cross something of their real wishlist, rather than stressing around getting gifts just for the sake of it.
What I did: Created 24 very basic and simple videos for Instagram stories to promote sales of one discounted item per day. Text with discount offers was added by the client on top of each video in the app.